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Published through 2026-11-02 19:56 UTC · Automated cloud publishing.

Hypebeast — Eyewear·· 2026-05-20Editorial score35

Gentle Monster Announces Global Launch of "Veggie" Eyewear Collection Starring aespa's Karina

Karina of aespa Stars in Gentle Monster’s “Veggie” Collection Campaign Film

AI summary

South Korean eyewear brand Gentle Monster has announced its "Veggie" collection, a surreal line inspired by vegetable forms. The campaign features aespa member Karina in a dreamscape setting with sheep and tomatoes. The collection comprises 10 foldable designs, including the Aden frame with thorn-covered temples and the Tofi with bell pepper-contoured lenses. Each purchase includes a random collectible plush keychain. Scheduled for a global release on June 5, 2026, the launch will occur at 11 a.m. EST in North America and 5 p.m. BST in the UK and Europe via physical stores and the official website. To support the rollout, garden-themed pop-up installations will open across seven destinations, including Los Angeles, Seoul, Tokyo, Shanghai, Beijing, and Bangkok.

Source:Hypebeast — Eyewear · hypebeast.com