Smarteyes opens second store in Västerås

Smarteyes opened its second store in Västerås, Sweden, on September 10. Located at Livli Västerås, the new outlet complements the chain’s existing presence in the city and follows Smarteyes’ updated store concept, which features an open environment focused on the retailer’s own range of eyeglass frames. The proprietary assortment is continuously developed with new shapes and colors, including various design collaborations. Linda Edholm, store manager at Smarteyes Erikslund, highlighted the location and generous opening hours as key factors for welcoming customers. Marielle Wernoltz, marketing manager at Smarteyes, stated that the expansion reflects the company’s ongoing investment in retail environments and product design, noting Västerås as a significant market where the new establishment brings the brand closer to its customers.