Rudy Project Acquires North American Distributor to Operate Directly in US Market
Rudy Project strengthens its international presence with acquisition of North American distributor
As of February 2026, Rudy Project has acquired ownership of Rudy Project North America L.P., its long-standing exclusive distributor based in San Clemente, California. Founded in 1998, the subsidiary will now operate under direct control, allowing the Italian brand to manage business directly in the U.S. market and the Caribbean region. CEO Cristiano Barbazza stated that this move follows the consolidation of direct control over key European markets and is supported by an ambitious multi-year investment plan. Brad Shapiro, co-founder of the North American entity, noted the decision reunites the independent company with parent firm Rudy Project S.p.A. after 25 years. The brand currently operates in more than 60 countries.
The acquisition of the North American distributor signals a strategic shift toward direct-to-market operations for a premium sports eyewear brand, potentially influencing channel dynamics in the US.
Source:Rudy Project · rudyproject.com