HOYA Lens Iberia Adds Hoyalux iD MySense Lenses to Madrid Lab Production

HOYA Lens Iberia has incorporated the progressive lenses Hoyalux iD MySense and Hoyalux iD MySense Prestige into its Madrid laboratory's production line. Effective October 1, local manufacturing of these solutions aims to improve service agility and reduce delivery times for Spanish optical retailers. The addition expands the Madrid facility's capacity to produce highly personalized optical products while maintaining company quality standards. Hoyalux iD MySense represents HOYA’s most advanced personalized progressive lens design, integrating user "Visual Sensory Intelligence" derived from HOYA visuSense data, including visual processing patterns, refocusing habits, and postural behavior. This localized production strategy enhances responsiveness for opticians by shortening lead times and offering greater flexibility in managing orders for complex, customized lens solutions within the Spanish market.