Mister Spex Announces New Vision and Mission Under SpexFocus Program

On January 21, 2025, Mister Spex SE announced a new corporate vision and mission as part of its SpexFocus transformation program. The company’s stated goal is to become the leading "vision-as-a-service" provider, moving beyond traditional eyewear sales to focus on eye health and individual style. This strategic update builds upon the brand repositioning introduced in August 2024 under the claim "The Optician of Your Life." Chairman Stephan Schulz-Gohritz described the changes as a logical step combining eye health expertise with customer empowerment. The announcement accompanies the restructuring initiative aimed at enhancing profitability and sustainable cash generation. As Germany’s leading omnichannel optician, Mister Spex operates four online shops across Europe and 65 retail stores in Germany, serving over 8 million customers since its founding in 2007.