OptikosPrime Partners with Eyewa to Trial Smartphone-Based Refraction Technology in Middle East Retail Stores

Vision technology company OptikosPrime announced a strategic partnership with Eyewa, a major Middle East omnichannel eyewear retailer, to develop and validate its Argus smartphone-based refraction technology. The trial aims to integrate objective refraction estimates (sphere, cylinder, axis) into Eyewa’s customer journey across GCC online and physical channels, targeting the prescription barrier that often causes digital purchase abandonment. Argus is described as being in development, distinct from OptikosPrime’s existing VisionCheck screening tool. The announcement did not specify timelines for commercial rollout, regulatory approvals, or clinical validation data for Argus. OptikosPrime positions the technology to support digital models in developed markets and basic vision care in underserved communities, while Eyewa’s Chief Optical Officer cited it as a solution to speed and simplicity hurdles.