EssilorLuxottica Reports Over 7 Million Smart Glasses Sold in 2025 Amid Production Expansion Talks

During its Q4 2025 earnings report, EssilorLuxottica announced that it sold more than 7 million units of Ray-Ban and Oakley smart glasses in 2025 alone. This figure represents more than triple the volume from 2024 and suggests approximately 9 million units have been sold since the launch of Ray-Ban Meta two and a half years ago. The company described these products as the dominant driver of wholesale growth in the second half of the year, noting exponential growth in North American wholesale. This announcement follows Bloomberg reports that Meta and EssilorLuxottica are discussing doubling or tripling production capacity, potentially raising targets to 20–30 million units by 2026. The data underscores strong consumer demand for smart eyewear amidst increasing competition from Apple, Google, and Samsung.