French eyewear brands Zenka and Dilem showcase interchangeable clip systems in new campaigns

French eyewear brands Zenka and Dilem have released campaigns highlighting their interchangeable clip systems, which allow users to alter frame aesthetics without changing the base optical mount. Zenka’s approach focuses on decorative overlays; its campaign features model FC 2DE BJ SAT with a white round frame, where clips like CIE 215 BL add floral or lace-like details in pale colors. Dilem, based in Jura, uses clips to reshape frame contours, presenting metal frames with wavy black or scalloped prune edges within a steampunk-inspired narrative. Both brands emphasize that opticians install prescription lenses into the base frames, while consumers can swap clips independently throughout the day. The campaigns distinguish Zenka’s ornamental style from Dilem’s structural transformation, offering customizable looks through simple mechanical attachment.