ZEISS Launches Global Brand Campaign to Promote Visual Health and Direct Consumers to Eye Care Professionals

ZEISS Vision Care, part of the ZEISS Consumer Markets segment, has announced a new global brand campaign aimed at raising awareness for visual health. The initiative seeks to guide consumers toward eye care professionals. ZEISS is an internationally leading technology enterprise in optics and optoelectronics, with annual revenue totaling almost 12 billion euros in the previous fiscal year ending September 30, 2025. The company employs over 47,400 people across around 50 countries. As a major manufacturer of eyeglass lenses, ZEISS Vision Care develops solutions including ophthalmic instruments and digital apps. The campaign aligns with the company’s commitment to protecting vision and contributing to lifelong visual health, leveraging its strong brand presence in consumer markets.