Morgenthal Frederics Launches Fall/Winter 2026 Collection by DITA Co-Founders

Morgenthal Frederics launched its Fall/Winter 2026 eyewear collection on October 15, 2026. The debut line was designed by John Juniper and Jeff Solorio, co-founders of DITA Eyewear, marking their creative start at the New York heritage brand. The collection features handcrafted Japanese acetate frames with sculptural profiles and titanium designs with intricate metalwork, available in both optical and sunglasses styles. Signature purple temple tips and subtle brand symbols appear on selected lenses and nose pads. Retail prices range from $795 to $2,995. Antoine Amiel, President and CEO of New Look Vision Group, endorsed the appointment as a natural progression for the brand. A campaign titled "Heritage in Motion," photographed by Darren Gwynn, accompanies the launch.