Design Eyewear Group CEO Lars Flyvholm Discusses Post-Menrad Acquisition Synergy and Trade Show Future at SILMO Paris 2025

At SILMO Paris 2025, Design Eyewear Group CEO Lars Flyvholm detailed how the Danish company’s international design teams collaborate across brands following the Menrad acquisition. The group, headquartered in Aarhus with studios in Europe and North America, distributes eyewear in over 100 countries. Its portfolio includes FACE A FACE, ProDesign Denmark, WOOW, Inface, Kilsgaard, Nifties, Alium, and the recently acquired Menrad labels. Flyvholm also shared perspectives on the future of optical trade shows. The interview highlights the integration of diverse styles, from bold to minimal, within the group’s curated family of brands.