Silhouette Opens Second House of Silhouette Showroom in Hamburg to Support Optical Partners

On October 1, 2026, Silhouette opened its second House of Silhouette showroom in Hamburg's Kaisergalerie, following the initial launch in Vienna in late 2024. The concept integrates the full brand world of Silhouette, Evil Eye, and Neubau into a single location, featuring five staff members including two master opticians. Tom Smits, Managing Director for Germany and Switzerland, emphasized that the store is not intended to compete with traditional retailers but to serve as an extension of their offerings. Partner opticians can bring clients to view premium collections they cannot stock locally, with sales revenue ultimately credited back to the partner. The facility includes significant storage space to assist nearby shops with immediate inventory needs.