Safilo Appoints Oscar Cera as Commercial Officer for Latin America

Safilo has appointed Oscar Cera as its new Commercial Officer for Latin America to strengthen the company's regional presence. Cera, who has over 12 years of experience within the Safilo Group, previously served as Country Director North, overseeing the United Kingdom and Nordic countries. His career at Safilo began in Spain as Sales Director before moving to Italy for approximately five years in various commercial roles. In his new position, Cera will lead commercial development across Latin American markets, focusing on strengthening client relationships, supporting brand growth, and identifying new opportunities while aligning global strategies with local needs. The appointment reflects Safilo’s commitment to enhancing its commercial strategy in the region.