Mister Spex opens Hamburg-Bergedorf store, expanding network to 67 locations

On April 1, 2026, German optical retailer Mister Spex opened a new store in Hamburg-Bergedorf, increasing its nationwide network to 67 locations, including four in Hamburg. The company describes this as part of a disciplined expansion strategy focused on profitable growth and strengthening regional presence. The approximately 250-square-metre location implements the current store concept with a local team of experts to support consultation-intensive products like prescription lenses and eye health services. Mister Spex highlights that personal interaction drives higher average order values and long-term customer relationships, supported by offerings such as the Switch subscription model and Eye Health Check. This move reinforces direct customer engagement within its omnichannel structure, which also includes four European online shops and partner opticians.