Hoya Hosts Sensei Innovation Event in London, Unveils Miyosmart iQ and Upcoming Hoyalux iD MySense

On 8 July, Hoya hosted the Sensei Innovation event at Japan House London for independent optometry practitioners. Managing Director Jonathan Cohen addressed market forces like consumer fatigue and vertical integration, emphasizing the agility of independent practices. The company introduced the Miyosmart iQ lens, which arrived in the UK on 9 July, featuring enhanced defocus segments and a power range up to -13.00D. Clinical trials showed no average myopia progression in children aged four to twelve over 12 months. Additionally, Hoya previewed the Hoyalux iD MySense progressive lens, scheduled for autumn launch, which utilizes visuSense technology to personalize prescriptions based on seven dimensions including gaze shifting and posture. Retail expert Jack Stratten advised independents to leverage service and community to counter e-commerce saturation.