Seiko Optical Products launches new advertising visuals featuring model Kyoko Muto

Seiko Optical Products announced on July 15, 2023, that it will roll out new advertising visuals starting this summer. The campaign continues the catchphrase "My glasses are Seiko," which has been in use since fiscal year 2016 and aims to position Seiko eyewear as a tool for enriching lifestyles with optimal performance across various scenes. Fashion model Kyoko Muto, known for her work in women's fashion magazines and TV commercials, serves as the image model. Promotional materials will be distributed via store posters and the company website.