Monos expands into sunglasses and US retail, launches G-Class sweepstakes

Monos co-founder Victor Tam detailed the brand’s evolution from a luggage company to a travel and lifestyle label. Since its 2018 Vancouver launch, Monos introduced sunglasses with the Mira collection in May and opened five US stores in New York, Los Angeles, Chicago, Boston, and Washington, D.C., over the past year. Tam emphasized physical retail as a complement to e-commerce, noting it provides tactile product experiences and customer feedback. The brand also launched a limited-edition Aluminum Rodeo Check luggage capsule priced between $745 and $875. This release coincides with a sweepstakes running through November 26 for a one-of-one 1998 Mercedes-Benz G-Class valued at approximately $97,500, which includes a trip to Vancouver and the luggage set. No purchase is necessary to enter.