MIDO Announces "Eyewearland Milano" Payoff for 2027 Show

MIDO has introduced the "Eyewearland Milano" payoff to redefine its identity as a global eyewear ecosystem rather than just a trade show. The announcement precedes the event scheduled for February 6–8, 2027, at Fiera Milano Rho. Organizers state the show will feature 1,200 exhibitors across eight areas in seven halls, attracting visitors from over 160 countries. This edition coincides with Chinese New Year on February 6, prompting special travel deals for attendees from Wenzhou, Shenzhen, and Shanghai, alongside existing offers for US, Canadian, and Latin American visitors. Online registration for visitors and journalists opens September 25. Further initiatives are expected to be unveiled in subsequent months.