opti Announces "Smart Tech" Special Area for 2027 to Highlight Connected Eyewear and Hearing Care

opti Director Cathleen Kabashi announced that the 2027 trade fair will introduce a new special area, "opti Smart Tech," dedicated to smart eyewear, wearables, hearables, and connected technology. This initiative supports the broader "See. Hear. Next." campaign, aiming to bridge emerging technologies with optical and hearing-care practices. While opti’s core market remains the DACH region (Germany, Austria, Switzerland), Kabashi emphasized that this density of specialized innovation partners makes Munich a key entry point for international business models. The event also continues existing formats like "Spheare" and "Tomorrow Vision," focusing on tangible commercial opportunities rather than abstract future visions.