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Published through 2026-11-02 17:05 UTC · Automated cloud publishing.

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Face à Face Unveils '3.0' Era and Limited 'Faces' Collection for 30th Anniversary

2 reports1 reporting sourcesUpdated 24 days ago

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French eyewear brand Face à Face has launched a new design era titled "3.0" to commemorate its 30th anniversary. According to reports from Sublime Eyewear, the initiative centers on the introduction of "Faces," a limited-edition collection that serves as the flagship concept for this milestone. The new line is described as blending traditional elements with modern designs, positioning the geometric sunglasses model "Faces" as the central piece of the anniversary celebration. While earlier headlines focused specifically on the "Faces" collection, subsequent reporting clarifies that this limited edition is part of a broader strategic shift labeled "3.0." The brand’s announcement highlights a transition into a new phase of development, using the anniversary not just as a retrospective but as a launchpad for contemporary aesthetic directions. The coverage emphasizes the dual nature of the release: honoring the company's three-decade history while simultaneously introducing innovative geometric forms intended to define its future identity.

AI-generated from reporting · updated 20 days ago

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10-9
  1. Sublime Eyewear
    Face à Face Marks 30th Anniversary with "Faces" Limited-Edition Collection

    Eyewear brand Face à Face is celebrating its 30th anniversary this year. To mark the occasion, the company announced a new design era called Face à Face 3.0 and introduced "Faces," a limited-edition eyewear concept developed specifically for the milestone. The collection was created in collaboration with US artist Jessica Poundstone, featuring vibrant color palettes and bold architectural forms. The sunglasses emphasize duality through double colors, double F-silhouettes, and distinctive double bars. Available in two shapes, each model comes in four color variants.

  2. Sublime Eyewear
    Face à Face launches 3.0 collection for 30th anniversary

    French eyewear brand Face à Face has launched its new "3.0" collection to mark its 30th anniversary. The line blends traditional elements with modern designs, featuring the geometric sunglasses model "Faces" as a central piece. Product names in the collection all begin with the letter "F," including "Follow," "Flicker," "Framed," and "Forest." The frames are officially certified with the "OFG" label, guaranteeing their French origin. This release highlights the brand's evolution from classic to contemporary forms through expressive, free designs.