Published through 2026-11-03 06:56 UTC · Automated cloud publishing.
100% Optical London 2027 Dates and Venue Confirmed
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CloserStill Media, in partnership with the Association of Optometrists, has officially announced the schedule for the upcoming 100% Optical London 2027 event. The trade show is confirmed to take place from February 27 to March 1 at ExCeL London. This announcement marks a significant update regarding the logistics of the next iteration of the industry's premier optical exhibition. While specific details on attendee numbers were truncated in the initial reporting snippet, the confirmation of dates and venue provides essential planning information for exhibitors and attendees. The collaboration between CloserStill Media and the Association of Optometrists continues to underpin the organization of this major sector event. No conflicting reports or earlier announcements contradict these newly released details, establishing this as the current authoritative timeline for the 2027 edition.
AI-generated from reporting · updated 21 days ago
Reporting timeline
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- The Eyewear Forum100% Optical London 2027 Announced for February with Expanded CPD and Exhibitor Base
CloserStill Media, in partnership with the Association of Optometrists, has announced that 100% Optical London 2027 will take place from 27 February to 1 March at ExCeL London. The event is expected to welcome more than 11,000 optical professionals and over 250 exhibitors representing more than 5,000 brands. Organisers are promoting more than 120 hours of CPD-certified education developed with the Association of Optometrists. The exhibition floor will feature eyewear, lenses, contact lenses, diagnostic equipment, and practice management solutions, including a dedicated area for independent design called 100% Studio. Daily 100% Catwalk presentations will showcase selected frames. Registration opens in autumn 2026. Attendance is free for eligible optical and ophthalmic professionals subject to registration and verification by the organiser.