Published through 2026-11-02 23:51 UTC · Automated cloud publishing.
Alain Afflelou Expands MAGIC Collection with Purple and Eggplant Frames
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Alain Afflelou has updated its MAGIC eyewear collection to include new color options, specifically introducing eggplant, violet, and purple frames. This addition aligns the brand's offerings with the autumn-winter 2026/27 fashion trend, which favors deep, rich colors over traditional neutral tones. The update reportedly features four specific models or variations within the collection that incorporate these new hues. This move reflects a strategic shift in the brand's aesthetic direction for the upcoming season, catering to consumer preferences for bolder, darker palettes in eyewear design. By integrating these shades into the existing MAGIC line, Alain Afflelou aims to refresh its product lineup while maintaining consistency with broader industry trends observed during this period. The introduction of these colors marks a notable development in the collection's evolution, offering customers alternative choices beyond standard neutrals.
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- LookvisionAlain Afflelou Adds Eggplant and Violet Frames to MAGIC Collection for Autumn-Winter 2026/27
Alain Afflelou has introduced eggplant, violet, and purple frames to its MAGIC collection, aligning with the autumn-winter 2026/27 fashion trend that favors deep colors over neutral tones. The update features four specific models: the round acetate MAGIC CARACTÈRES DIPLOMATE, the butterfly-shaped MAGIC 425, the XL square MAGIC CARACTÈRES RÊVEUSE, and the octagonal MAGIC 277. Each frame includes two interchangeable magnetic clips, part of a system offering more than 1,000 available options for sun protection, blue-light filtering, and night driving. This move positions colored eyewear as a functional accessory capable of adapting to various situations while reflecting current style preferences observed at Madrid Fashion Week.
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Current coverage 3·Comparable peak 8（10-27 08:00）·Comparable change over 24 hours -50%
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