Banuba Reports Océane Achieved 32% Add-To-Cart Rate Using TINT Virtual Try-On

On July 19, 2023, Banuba released an update to its virtual makeup try-on platform, TINT. The new version expands the range of items available for trying on beyond makeup to include headwear, rings, necklaces, scarves, bracelets/watches, and sunglasses/eyeglasses. This addition targets specialized jewelry and eyewear brands as well as retailers with diverse product lines. Future updates are planned to add colored contacts and hair dyes. The release also introduces a gift selection feature allowing users to upload a photo of a recipient. An inbuilt recommendations AI analyzes the image to suggest fitting makeup products, aiming to reduce staff dependency and improve customer convenience during gift purchases.

Banuba released Face AR SDK version 1.13.0 on May 3, 2024, introducing features aimed at improving eyewear try-on accuracy and expanding virtual makeup capabilities. The update includes pupillary distance measurement, which functions in real-time and post-processing to help select fitting sizes for eyewear products. A new biometric match feature allows the SDK to compare two faces for authentication or similarity assessments. Additionally, the release expands prefab support to include nails, nail textures, and colored contacts. The SDK now supports GLTF 2.0 standard extensions, including Draco compression and alternative PBR material methods, enhancing the realism of AR items like virtual makeup.

Banuba released an update to the TINT virtual try-on plugin for Shopify on January 21, 2026. The primary addition is automated AI makeup digitization, which extracts product data directly from merchant catalogs, replacing manual entry or bulk CSV uploads. This feature supports cosmetics, eyewear, and hair dyes. Currently exclusive to the Shopify plugin, Banuba plans to extend this functionality to its standalone version and Tiendanube plugin in the future. The update also introduces a guided onboarding flow for new users to simplify setup and enables merchants to independently tune individual colors within makeup palettes, aiming to speed up inventory management.

Banuba released an updated version of its TINT platform on June 3, 2026, introducing simplified AI eyewear digitization for its Shopify virtual try-on plugin. The new feature allows store owners to generate complete 3D models from just one or two photos of glasses or sunglasses, followed by manual size and fit adjustments. Additionally, the update includes a streamlined onboarding flow designed for non-technical users and expands supported product categories to include contact lenses, bringing the total to six (makeup, eyewear, contact lenses, hair dye, headwear, jewelry). These changes aim to make setting up virtual try-on faster and more convenient for merchants.

Banuba announced that Brazilian cosmetics brand Océane reached a 32% add-to-cart rate in July using the TINT virtual try-on platform. The company initially piloted the technology for concealer and foundation, where rates rose from a 3% industry average to 20.15% within the first month, causing stock shortages. Banuba states this performance exceeds 1000% of the industry average. While the source lists support for categories including sunglasses and eyeglasses, the reported metrics specifically concern beauty products. These figures represent company-claimed results rather than independently verified data.