Published through 2026-11-02 23:51 UTC · Automated cloud publishing.
Lunettes Selection Marks 20th Anniversary with Berlin Expansion
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Independent eyewear retailer Lunettes Selection is celebrating its 20th anniversary, marking two decades since its founding by Uta Geyer in 2006. The business has grown to operate three stores within Berlin, establishing a significant presence in the German capital's optical market. A key component of its retail strategy involves offering an in-house brand named Lunettes Kollektion, which complements its curated selection of independent frames. Beyond traditional retail operations, the company has developed specialized services tailored to the film industry, indicating a diversification of its offerings beyond standard consumer sales. This dual focus on proprietary branding and niche professional services highlights the retailer's evolution over the past twenty years. The anniversary serves as a milestone for the independent entity, reflecting its sustained operation and expansion from a single venture into a multi-store network with distinct product lines and specialized service capabilities.
AI-generated from reporting · updated 22 days ago
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- EyestylistLunettes Selection Marks 20 Years with Three Berlin Stores and Film Industry Services
Founded by Uta Geyer in 2006, independent eyewear retailer Lunettes Selection celebrates its 20th anniversary. The business operates three stores in Berlin, offering an in-house brand named Lunettes Kollektion alongside sourced vintage pieces and dead stock. Beyond retail, the company has established itself as a specialist consultant for television and film productions. Its archive supports international costume designers, supplying frames for projects including Wes Anderson’s *The French Dispatch* and the series *4 Blocks*. Lunettes Selection also provides specialized lens solutions, such as anti-reflection coatings for *Conclave* and custom blood-red lenses for the upcoming film *Blutgräfin*, starring Isabelle Huppert. The house brand, launched in 2011, features handcrafted frames produced in Northern Italy.