Published through 2026-11-02 23:51 UTC · Automated cloud publishing.
Tommy Hilfiger Unveils Co-Designed MR HILFIGER 01 Optical Frame
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PVH Corp.'s Tommy Hilfiger has officially unveiled the MR HILFIGER 01, a premium optical frame personally co-designed by Mr. Tommy Hilfiger himself. According to reporting from 20/20 Europe on October 10, 2026, this new eyewear piece is directly inspired by frames that Mr. Hilfiger wears in his daily life. The design features a Wellington shape with softly rounded edges, marking a distinct entry into the brand's optical offerings. This release represents a significant development for the company, highlighting a move toward high-end, personally curated products within their eyewear portfolio. The source material provides specific details regarding the aesthetic inspiration and structural form of the frame, emphasizing its premium positioning and the direct involvement of the founder in its creation.
AI-generated from reporting · updated 22 days ago
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- 20/20 EuropeTommy Hilfiger Co-Designs MR HILFIGER 01 Optical Frame
PVH Corp.'s Tommy Hilfiger unveiled the MR HILFIGER 01 optical frame, a premium style personally co-designed by Mr. Tommy Hilfiger and inspired by eyewear he wears himself. The Wellington-shaped frame features softly rounded lenses, bold acetate volumes, and signature details including an enamel Flag logo and asymmetric laminated stripes on the left temple tip. Manufactured by Safilo Group under license, the frame was showcased at the brand’s Spring 2027 runway show during New York Fashion Week. It is currently available on tommy.com, in TOMMY HILFIGER stores, and selected eyewear retailers worldwide.