BBGR and Nikon Verres Optiques will exhibit at Silmo 2024, the Mondial de l’Optique trade show. The event is scheduled from Friday, September 20, to Monday, September 23, 2024, running daily from 9:00 AM to 6:30 PM at the Paris Nord Villepinte exhibition center. Attendees can find the companies in the dedicated BBGR-Nikon space within the EssilorLuxottica stand. The announcement invites visitors to request badges and access practical information via provided links. This notice confirms participation plans for the upcoming optical industry exhibition without detailing specific product launches or sales figures.
Seiko Optical Products announced on July 15, 2023, that it will roll out new advertising visuals starting this summer. The campaign continues the catchphrase "My glasses are Seiko," which has been in use since fiscal year 2016 and aims to position Seiko eyewear as a tool for enriching lifestyles with optimal performance across various scenes. Fashion model Kyoko Muto, known for her work in women's fashion magazines and TV commercials, serves as the image model. Promotional materials will be distributed via store posters and the company website.
Seiko Optical Products concluded its "Seiko Adult Excitement Campaign" on February 15, 2023. The promotion commemorated the launch of the Seiko Pasht X Neo series and targeted buyers of either that line or Seiko Superiol 5G lenses between October 24, 2022, and January 31, 2023. Eligible participants within Japan could enter via website or postcard to win one of twenty Seiko brand watches. Thirty additional winners received Seiko mini sports timer clocks through a secondary draw. Prize shipments were scheduled for late March 2023. Retailers, agency staff, and company employees were excluded from entry.
Seiko Optical Products will launch the Pursuit X Neo series of custom progressive lenses nationwide in Japan on October 24, 2022. The new line updates the existing Pursuit X series with Cross Surface Design® and offers three grades (AC, CV, NV) across four design types. Key enhancements include expanded power ranges for all grades, 1mm pitch progression length options for All-Round types, and new lineup additions for polarized, photochromic, and curve selection features. Available in 1.74, 1.67, and 1.60 refractive indices, the lenses incorporate advanced corrections such as prism aberration compensation, real sight correction, and frame 3D adjustment to optimize visual performance and comfort for diverse lifestyles.
Seiko Optical Products launched its fifth-generation taylor-made progressive lens, "Seiko Superior 5G," on June 20, 2022. The new product line features Cross Surface Design and is available in refractive indices of 1.74, 1.67, and 1.60. It offers four design types suitable for distance-near and intermediate-near applications, with options for polarized lenses, photochromic lenses, and curve selection. This release represents an optimization of existing designs to address modern lifestyle changes and diverse consumer needs, marking the latest evolution in Seiko's top-tier lens specifications.