Interlook 2027 to Focus on Customer Enthusiasm in Optical Retail

The Interlook trade fair will take place on January 16 and 17, 2027, at Messe Dortmund. The event’s core theme is customer enthusiasm within the optical industry. Ralf Strupat, an expert in customer delight, will deliver three impulse talks on January 16 regarding practical tips for engaging customers in optical shops. Additional program topics include handling vision tests for professional drivers. The "New Products & Top Models" exhibition area will showcase current frames, lenses, and accessories reflecting 2027 trends. A networking Get together with sponsors is scheduled for January 16. Online tickets are currently available; visitors can obtain free admission using the code IL27 on the Interlook website.