Published through 2026-11-03 04:06 UTC · Automated cloud publishing.
Interlook 2027 Confirms Dates, Theme, and New Product Area
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The Interlook eyewear trade fair is confirmed for January 16–17, 2027, at Messe Dortmund. Initial reporting by eyebizz on October 14, 2026, established the event’s central theme as fostering customer enthusiasm within the optical industry, highlighting a presentation by Ralf Strupat, an expert in customer delight. Subsequent coverage from FOCUS Augenoptik on October 15, 2026, corroborates these dates and the primary focus while introducing additional program details. This newer report specifies the inclusion of a "New Products & Top Models" special area designed to showcase frames and other products. The progression from the initial announcement to the latest update indicates a broadening of the disclosed agenda, moving beyond the singular emphasis on retail experience enhancement to include specific exhibition zones for product launches. While both sources agree on the timing and core strategic direction, the FOCUS Augenoptik report provides further granularity regarding the physical layout and content offerings, specifically the dedicated space for new models. No conflicting information has been reported between the two sources; rather, the later report expands upon the foundational details provided earlier.
AI-generated from reporting · updated 19 days ago
Reporting timeline
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- FOCUS AugenoptikInterlook 2027 Announces January Dates and Exhibitor Lineup in Dortmund
The Interlook eyewear trade fair is scheduled for January 16–17, 2027, at Messe Dortmund. Organizers announced the event’s focus on customer enthusiasm and a "New Products & Top Models" special area showcasing frames, lenses, and accessories. Ralf Strupat will present on service-oriented consulting on January 16. The agenda also includes topics on vision tests for professional drivers. Confirmed exhibitors include Bo/44, Design Eyewear Group, Einstoffen, Pomberger Goisern, Shades, Stepper, VonBogen, Stratemeyer, and Leica Eyecare. Imago Eyewear and Leja Holzbrillen are listed as first-time participants according to the organizer.
- eyebizzInterlook 2027 to Focus on Customer Enthusiasm in Optical Retail
The Interlook trade fair will take place on January 16 and 17, 2027, at Messe Dortmund. The event’s core theme is customer enthusiasm within the optical industry. Ralf Strupat, an expert in customer delight, will deliver three impulse talks on January 16 regarding practical tips for engaging customers in optical shops. Additional program topics include handling vision tests for professional drivers. The "New Products & Top Models" exhibition area will showcase current frames, lenses, and accessories reflecting 2027 trends. A networking Get together with sponsors is scheduled for January 16. Online tickets are currently available; visitors can obtain free admission using the code IL27 on the Interlook website.