Essilor and French Football League Launch "Le Floot" Vision Awareness Campaign

Essilor, the Ligue professionnelle de football, and clubs launched "Le Floot," a vision health awareness campaign initiated in late 2024. The initiative uses visual blur effects to demonstrate the impact of poor eyesight. Deployed during four Ligue 1 and Ligue 2 matches last weekend, the campaign displayed the message "Et moi, est-ce que je vois bien ?" inside and around stadiums. Prûne Marre, General Director of Essilor France, described the effort as leveraging collective strength for essential visual health issues. The campaign continues on social media platforms, offering online content including a game and an eye test to engage football fans.