Published through 2026-11-02 23:51 UTC · Automated cloud publishing.
Essilor and LFP Launch 'Le Floot' Vision Awareness Campaign
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Essilor and the Ligue de Football Professionnel (LFP) have launched "Le Floot," a vision health awareness campaign timed to coincide with World Sight Day. The initiative, which ran from October 16 to 18, 2026, during Ligue 1 matches, featured blurred player names on jerseys as a central visual element to highlight issues related to vision health. According to reporting by Acuité, this partnership aims to leverage the high visibility of professional football to draw public attention to eye care and sight preservation. A subsequent report by FréquenceOptic on October 21, 2026, describes the campaign as an initiative involving Essilor, the LFP, and clubs that was initiated in late 2024. This later source emphasizes the use of visual blur effects to demonstrate the impact of poor eyesight. While both reports agree on the core concept of using blurred visuals to raise awareness about vision impairment, they present conflicting timelines regarding the campaign's inception, with one citing a 2026 launch window aligned with World Sight Day and the other referencing a start date in late 2024. The specific mechanics of how the blurred names were displayed or interpreted by fans remain detailed primarily through the lens of raising conversation about vision impairment.
AI-generated from reporting · updated 13 days ago
Reporting timeline
Follow the reporting for different perspectives.
- FréquenceOpticEssilor and French Football League Launch "Le Floot" Vision Awareness Campaign
Essilor, the Ligue professionnelle de football, and clubs launched "Le Floot," a vision health awareness campaign initiated in late 2024. The initiative uses visual blur effects to demonstrate the impact of poor eyesight. Deployed during four Ligue 1 and Ligue 2 matches last weekend, the campaign displayed the message "Et moi, est-ce que je vois bien ?" inside and around stadiums. Prûne Marre, General Director of Essilor France, described the effort as leveraging collective strength for essential visual health issues. The campaign continues on social media platforms, offering online content including a game and an eye test to engage football fans.
- AcuitéEssilor and LFP Launch "Le Floot" Vision Awareness Campaign During Ligue 1 Matches
Essilor and the Ligue de Football Professionnel (LFP) launched "Le Floot," a vision health awareness campaign timed with World Sight Day. Running from October 16 to 18, the initiative features blurred player names on jerseys during four Ligue 1 and Ligue 2 matches, including Lyon-Nice and Metz-Sochaux. The campaign includes stadium screen animations, commentator interventions on Ligue 1+ and beIN Sports, social media content, and partner optical store promotions. At the Lyon-Nice match, supporters could test their vision using a Monoyer scale. Prûne Marre, General Manager of Verres et Instruments at EssilorLuxottica France, emphasized early detection for children, noting that undetected myopia can hinder school learning and increase adult eye complication risks.