Vuarnet Brand Director Giulia Zanzi Discusses Heritage and Thélios Evolution at SILMO Paris 2025

At SILMO Paris 2025, Vuarnet Brand Director Giulia Zanzi detailed the French performance eyewear brand's evolution under the Thélios banner. The interview highlighted Vuarnet’s integration of French craftsmanship, advanced materials, and lens technology to serve athletes and adventurers. Founded in 1957 and named after Olympic skier Jean Vuarnet, the brand distinguishes itself through exclusive use of mineral glass lenses handcrafted near Paris, offering superior clarity and protection against UV, blue light, and infrared radiation. Frames utilize noble materials such as bio-acetate, titanium, and stainless steel. Zanzi emphasized Vuarnet’s mission to combine technical excellence with authentic luxury, maintaining its heritage from alpine roots to global presence while continuing to innovate with sustainable materials and bold designs.