Published through 2026-11-02 17:05 UTC · Automated cloud publishing.
Vuarnet Brand Director Discusses Heritage and Thélios Evolution at SILMO Paris 2025
Understand the event
At SILMO Paris 2025, Vuarnet Brand Director Giulia Zanzi provided insights into the evolution of the French performance eyewear brand under the ownership of Thélios. The interview focused on how the brand integrates traditional French craftsmanship with modern advancements while operating within the larger luxury eyewear group. Zanzi detailed the strategic direction taken by Vuarnet to maintain its heritage identity while adapting to contemporary market demands through the resources and expertise available via Thélios. The discussion highlighted the balance between preserving the brand's historical roots in high-performance optics and leveraging the manufacturing capabilities of its parent company. This narrative underscores Vuarnet’s position as a distinct entity that benefits from corporate support without losing its specific cultural and technical legacy. The reporting emphasizes the continuity of quality standards and design philosophy that define the brand's current trajectory.
AI-generated from reporting · updated 21 days ago
Reporting timeline
Follow the reporting for different perspectives.
- The Eyewear ForumVuarnet Brand Director Giulia Zanzi Discusses Heritage and Thélios Evolution at SILMO Paris 2025
At SILMO Paris 2025, Vuarnet Brand Director Giulia Zanzi detailed the French performance eyewear brand's evolution under the Thélios banner. The interview highlighted Vuarnet’s integration of French craftsmanship, advanced materials, and lens technology to serve athletes and adventurers. Founded in 1957 and named after Olympic skier Jean Vuarnet, the brand distinguishes itself through exclusive use of mineral glass lenses handcrafted near Paris, offering superior clarity and protection against UV, blue light, and infrared radiation. Frames utilize noble materials such as bio-acetate, titanium, and stainless steel. Zanzi emphasized Vuarnet’s mission to combine technical excellence with authentic luxury, maintaining its heritage from alpine roots to global presence while continuing to innovate with sustainable materials and bold designs.