Snap Establishes Specs Inc. as Wholly-Owned Subsidiary Ahead of Consumer AR Glasses Launch

Snap has spun off its Specs AR glasses business into a new wholly-owned subsidiary, Specs Inc., to enhance operational focus, enable potential minority investment, and support brand growth ahead of the consumer product's planned launch later this year. The company is currently hiring for nearly 100 global roles in preparation for release. While current developer Spectacles cost $99/month ($50/month for students) and weigh 226 grams with a 45-minute battery life, CEO Evan Spiegel claims the upcoming consumer Specs will feature a significantly smaller form factor and lighter weight while maintaining app compatibility. Snap OS 2.0 was recently released, adding first-party apps like Browser and Gallery to improve readiness for consumers.