Snap Names Robert Downey Jr. Honorary CCEO for Specs AR Glasses

1. 17:22
   The Ghost Howls

   Snap appoints Robert Downey Jr. as honorary Chief Experience Officer for SPECS glasses

   Snap announced that actor Robert Downey Jr. has joined the company as an honorary Chief Customer Experience Officer (CCEO) to promote its upcoming SPECS augmented reality glasses. In this role, he will guide customers on using the see-through devices and help shape new Lens experiences and original content. While a previous rumor suggested a $100 million deal, the exact financial terms remain unconfirmed by Snap. The appointment aims to increase general audience awareness of AR technology. Separately, leaked specifications from SammyGuru indicate Samsung’s upcoming smartglasses, developed with Google, will feature a Snapdragon AR1 Gen 1 chip, 2GB RAM, and a 41-gram weight, positioning them lighter than current Ray-Ban Meta models.

1. 12:44
   Auganix

   Snap Appoints Robert Downey Jr. as Honorary CCEO of SPECS AR Glasses

   Snap Inc. announced that actor Robert Downey Jr. has joined its augmented reality glasses subsidiary, SPECS, as honorary Chief Customer Experience Officer (CCEO). In this role, he will collaborate on hardware development, shape new Lens experiences, and produce original content exploring applications in education, medicine, and manufacturing. The appointment coincides with the launch of a series of episodes testing the SPECS see-through AR glasses, which cost USD $2,195 and are scheduled to begin shipping later this fall in the United States, United Kingdom, and France. Snap CEO Evan Spiegel stated the partnership aims to bring Downey’s long-standing vision for the technology to life. Initial broadcast appearances occurred during an NBA game on October 20, with another episode debuting during the World Series on October 23.

1. 04:31
   UploadVR

   Snap Establishes Specs Inc. as Wholly-Owned Subsidiary Ahead of Consumer AR Glasses Launch

   Snap has spun off its Specs AR glasses business into a new wholly-owned subsidiary, Specs Inc., to enhance operational focus, enable potential minority investment, and support brand growth ahead of the consumer product's planned launch later this year. The company is currently hiring for nearly 100 global roles in preparation for release. While current developer Spectacles cost $99/month ($50/month for students) and weigh 226 grams with a 45-minute battery life, CEO Evan Spiegel claims the upcoming consumer Specs will feature a significantly smaller form factor and lighter weight while maintaining app compatibility. Snap OS 2.0 was recently released, adding first-party apps like Browser and Gallery to improve readiness for consumers.

2. 04:31
   UploadVR

   Snap Specs True AR Glasses Reportedly Launch This Fall For Around $2500

   Veteran tech journalist Alex Heath reports that Snap will launch its standalone true AR glasses, named Specs, this fall with a price point of around $2500. The company officially announced the release of these glasses just under one year ago. Compared to the bulky Spectacles development kit rented to developers for $99/month, CEO Evan Spiegel claims the consumer Specs will feature a smaller form factor, lighter weight, and greater capability while running the same Snap OS. Snap OS is Android-based but restricts native code installation, requiring developers to build sandboxed 'Lenses' using JavaScript or TypeScript via Lens Studio. Recent updates like Snap OS 2.0 have improved first-party apps to prepare for consumer readiness. If launched as reported, Specs would be the first standalone true AR glasses from a major tech company, targeting a wide field of view binocular display system with head tracking, hand tracking, and real-time environment meshing.

3. 04:31
   UploadVRSelected

   Snap Opens Preorders for Specs True AR Glasses at $2,195 for US, UK, and France

   Snap has officially opened preorders for its 'Specs' true augmented reality glasses, priced at $2,195 with a $200 refundable deposit. The fully standalone devices are scheduled to ship this fall exclusively to customers in the US, UK, and France. Specs feature proprietary LCoS displays with a 51-degree diagonal field of view, electrochromic lenses that adjust tint in ten seconds, and weigh between 132 and 136 grams depending on frame size. Running Snap OS 2.0, the glasses support first-party applications for browsing, navigation, and translation, alongside third-party 'Lenses' developed via Lens Studio. While Snap claims four hours of mixed-use battery life, detailed resolution specifications remain undisclosed. This launch follows years of development and over $3 billion in AR investment, positioning Specs as a consumer-ready alternative to previous bulky developer kits.

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