Eyestylist Visits Nina Mûr’s Madrid Workshop for Sustainable Birch Wood Frames

Eyestylist visited the Madrid studios of eyewear label Nina Mûr, founded by Lorena Serrano. The brand produces made-to-order sustainable frames using Finnish birch wood, a process developed from scratch over eight years. Approximately 85% of each frame is handmade through around 80 steps, with only varnishing and cutting technique development outsourced to two collaborators. The team has grown to more than ten members working in two-storey studios in the Bellas Vistas barrio, equipped with specialized machinery for curved plywood creation, lens edging, and finishing. The visit included tours of production areas and archives, highlighting intricate handwork on collaborative designs such as those with Okuda San Miguel and clay collections.