Published through 2026-11-02 15:11 UTC · Automated cloud publishing.
Eyestylist Visits Nina Mûr’s Madrid Workshop for Sustainable Birch Wood Frames
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Spanish independent eyewear brand Nina Mûr, headquartered in Madrid and founded by Lorena Serrano, continues to detail its production methodology for wooden frames. Earlier reporting from VisionPlus on October 7, 2026, established that the company utilizes Finnish birch plywood under a made-to-order business model, distinguishing its approach from mass-produced alternatives. That report noted that the crafting process for each individual frame requires approximately 40 hours of labor, emphasizing the meticulous nature of their customization techniques. A subsequent update from Eyestylist on October 13, 2026, provides additional context following a visit to the brand's Madrid studios. This newer report confirms the use of sustainable Finnish birch wood and reiterates the made-to-order structure. Crucially, it adds that the specific production process was developed from scratch over an eight-year period. While the earlier excerpt cut off mid-sentence regarding further logistical details, the later report focuses on the historical development timeline of the manufacturing method rather than providing new specifics on customization options or supply chain logistics beyond the material sourcing. The narrative remains centered on the artisanal aspect of the wooden eyewear, highlighting both the significant time investment per unit and the long-term effort required to establish the brand's unique operational framework.
AI-generated from reporting · updated 19 days ago
Developments
- 10-13 18:14 · 1 reportsEyestylist Visits Nina Mûr’s Madrid Workshop for SustainableEyestylist：Eyestylist Visits Nina Mûr’s Madrid Workshop for Sustainable Birch Wood Frames
- 10-7 20:40 · 1 reportsNina Mûr Details Madrid-Based Wooden Eyewear Production andVisionPlus：Nina Mûr Details Madrid-Based Wooden Eyewear Production and Customization Model
Reporting timeline
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- EyestylistEyestylist Visits Nina Mûr’s Madrid Workshop for Sustainable Birch Wood Frames
Eyestylist visited the Madrid studios of eyewear label Nina Mûr, founded by Lorena Serrano. The brand produces made-to-order sustainable frames using Finnish birch wood, a process developed from scratch over eight years. Approximately 85% of each frame is handmade through around 80 steps, with only varnishing and cutting technique development outsourced to two collaborators. The team has grown to more than ten members working in two-storey studios in the Bellas Vistas barrio, equipped with specialized machinery for curved plywood creation, lens edging, and finishing. The visit included tours of production areas and archives, highlighting intricate handwork on collaborative designs such as those with Okuda San Miguel and clay collections.
- VisionPlusNina Mûr Details Madrid-Based Wooden Eyewear Production and Customization Model
Spanish independent brand Nina Mûr, based in Madrid, produces wooden eyewear using Finnish birch plywood through a made-to-order model. The company states that each frame requires approximately 40 hours to produce, with about 85 percent of construction performed manually. While CNC technology shapes the frames for precision, finishing steps such as sanding, varnishing, assembly, lens fitting, and quality checks are largely carried out by hand. Nina Mûr describes this approach as "Neo Craftsmanship," combining modern production accuracy with small-workshop flexibility. Customers can select shape, color, and finishing details, aligning with the brand’s "Sustainable Uniqueness" philosophy which avoids mass production and unnecessary stock. The design draws inspiration from art, architecture, and fashion movements including Memphis and Cubism.