Carrera and Safilo Launch Third Pat Cummins Eyewear Collection in Australia

Safilo, the manufacturer behind Carrera, announced the third selection of its partnership with Australian Test cricket captain Pat Cummins. The collection features seven models across sun and optical frames, including C-SPORT, THE GRAND PRIX 2, VICTORY C 03/S, and CARRERA 303/S, distinguished by a signature green and gold colorway inspired by Australian identity. David Pearson, Safilo’s senior director for APAC, stated the second range was the company’s best-selling new collection ever in Australia. To support independent optical practices, who are exclusive stockists, the campaign includes over 600 outdoor sites across five states, digital ads on 7Plus and Fox Sports, and a store locator tool. Practices can co-brand local advertising, a first for the Australian market.