Published through 2026-11-03 09:41 UTC · Automated cloud publishing.
Carrera and Safilo Release Third Pat Cummins Eyewear Collection in Australia
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Safilo, the manufacturer behind the Carrera brand, has officially announced the launch of its third eyewear collection in partnership with Australian Test cricket captain Pat Cummins. This latest release continues the collaboration between the Italian eyewear giant and the prominent sports figure, targeting the Australian market. The new collection comprises seven distinct models, offering a mix of sun and optical frames designed to reflect Cummins' personal style and professional image. While specific details on individual model names or technical specifications are partially truncated in the available reporting, the breadth of the range indicates a significant expansion of the existing partnership. The announcement marks a sustained commitment by Safilo to leverage Cummins' influence within the sporting community to drive brand visibility and product appeal in Australia. This third iteration follows previous successful collections, suggesting a growing consumer demand for co-branded eyewear that merges high-performance aesthetics with celebrity endorsement.
AI-generated from reporting · updated 14 days ago
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- InsightCarrera and Safilo Launch Third Pat Cummins Eyewear Collection in Australia
Safilo, the manufacturer behind Carrera, announced the third selection of its partnership with Australian Test cricket captain Pat Cummins. The collection features seven models across sun and optical frames, including C-SPORT, THE GRAND PRIX 2, VICTORY C 03/S, and CARRERA 303/S, distinguished by a signature green and gold colorway inspired by Australian identity. David Pearson, Safilo’s senior director for APAC, stated the second range was the company’s best-selling new collection ever in Australia. To support independent optical practices, who are exclusive stockists, the campaign includes over 600 outdoor sites across five states, digital ads on 7Plus and Fox Sports, and a store locator tool. Practices can co-brand local advertising, a first for the Australian market.