MYKITA opens third US store in Beverly Hills

Eyewear brand MYKITA has opened a new boutique in Beverly Hills, Los Angeles, marking its third location in the United States. The store features a light, open interior designed by Berlin studio Gonzalez Haase AAS to "engage the senses," utilizing materials such as natural oak, aluminium, and matt white powder coating. Central to the design is a reinterpreted version of the iconic MYKITA wall, formed from flowing aluminium surfaces with suspended shelves for frame display. The space integrates comprehensive vision care services, offering advanced diagnostic technologies and eye examinations alongside retail. Founder Moritz Krueger described the concept as elevating the experience beyond transactional interactions, creating a restorative atmosphere.