Published through 2026-11-02 12:10 UTC · Automated cloud publishing.
MYKITA opens third US store in Beverly Hills
Understand the event
Berlin-based design house MYKITA has opened a new eyewear retail location in Beverly Hills, Los Angeles. This boutique marks the brand's third store in the United States, continuing its strategy of expanding its physical presence through specialized retail environments. The space features an interior concept designed by Berlin studio Gonzalez Haase AAS, described as light and open. Earlier reporting highlighted that the store incorporates a new integrated vision care service, representing an evolution from traditional retail models by combining high-end eyewear with comprehensive vision solutions. While initial reports focused on the architectural innovation and the specific inclusion of vision care services, subsequent coverage emphasized the milestone of this being MYKITA's third US location. The involvement of Gonzalez Haase AAS underscores the brand's commitment to aesthetic consistency across its global locations. Current information confirms the opening and the general design approach, though specific details regarding the full scope of the vision care offerings or exact launch events remain limited in the available reporting.
AI-generated from reporting · updated 4 h ago
Reporting timeline
Follow the reporting for different perspectives.
- EyestylistMYKITA opens third US store in Beverly Hills
Eyewear brand MYKITA has opened a new boutique in Beverly Hills, Los Angeles, marking its third location in the United States. The store features a light, open interior designed by Berlin studio Gonzalez Haase AAS to "engage the senses," utilizing materials such as natural oak, aluminium, and matt white powder coating. Central to the design is a reinterpreted version of the iconic MYKITA wall, formed from flowing aluminium surfaces with suspended shelves for frame display. The space integrates comprehensive vision care services, offering advanced diagnostic technologies and eye examinations alongside retail. Founder Moritz Krueger described the concept as elevating the experience beyond transactional interactions, creating a restorative atmosphere.
- INVISIONMYKITA Opens Beverly Hills Store with Integrated Vision Care and Custom Interior
Berlin-based design house MYKITA has opened a new eyewear retail location in Beverly Hills, Los Angeles. The store features an in-house developed interior concept designed by Gonzalez Haase AAS, incorporating a new interpretation of the iconic MYKITA WALL made from flowing aluminium surfaces. Key design elements include pale peach accents, natural oak structures, and sculptural Softy display pieces utilizing reclaimed foam. Beyond retail, the space integrates comprehensive vision care services, offering eye examinations, retinal imaging, and intraocular pressure measurements through licensed remote optometrists and an in-house optical team. Additional sensory features include biodynamic lighting, engineered acoustics, a signature scent, and specialized tea offerings. The location also provides lens consultation, individual fittings, and access to the MYCARE aftercare program for adjustments and repairs.
Event coverage trend
Current coverage 18·Comparable peak 19（11-2 17:00）·Comparable change over 24 hours –
Trends compare continuously observed participants only; coverage may be narrower than the current total. Point, click or use arrow keys to inspect hourly values.