Charmant Group Reorganizes German Customer Service Through France

The Charmant Group has restructured its European sales and service organization, routing customer inquiries from German opticians through Charmant France since October. This change covers general queries, spare parts orders, and after-sales service, with a dedicated German-speaking contact managing coordination. Despite centralizing support in France, the company remains active in the German optical market. Concurrently, Charmant is developing a digital ordering platform for Germany, enabling opticians to purchase eyewear frames online starting in 2027.