Vision Council Opens 2027 NOW Awards to Global Eyewear Brands

The Vision Council is accepting submissions for the sixth annual 2027 NOW Awards, open to eyewear designers and brands worldwide regardless of exhibition status. Entry is free, with deadlines set for February 5, 2027, for digital submissions and February 10 for physical samples. A judging panel representing design, retail, education, and fashion sectors will evaluate entries, chaired by Nico Roseillier, with the full roster announced in January. The competition features ten categories, including Best Optical, Sunglass, Direct-to-Consumer, Emerging Designer, and Wearable Technology. Finalists will be revealed in late February, and winners recognized on March 11 at Vision Expo 2027 in Las Vegas. All submitting brands guarantee one frame display in the NOW Showcase, while finalists receive additional promotional recognition through Vision Expo channels.