Published through 2026-11-03 01:21 UTC · Automated cloud publishing.
Vision Council Launches Global Submissions for 2027 NOW Awards
Understand the event
The Vision Council, in partnership with RX, has officially opened free submissions for the sixth annual 2027 NOW Awards. This initiative invites eyewear designers and brands from around the world to participate in the competition, regardless of their exhibition status. The reporting indicates that the entry period is currently active, allowing global entities to submit their work without cost. Key deadlines have been established to manage the selection process: entries must be submitted by February 5, 2027, while physical product samples are required to be delivered by February 10, 2027. These dates mark the critical milestones for participants aiming to secure consideration for the awards. The announcement highlights the collaborative effort between the Vision Council and RX to support international talent within the eyewear industry. As of the latest report dated October 10, 2026, no further details regarding specific categories or judging criteria were provided in the available text, focusing primarily on the opening of the submission window and the associated timeline for entries and sample deliveries.
AI-generated from reporting · updated 22 days ago
Reporting timeline
Follow the reporting for different perspectives.
- Optical PrismThe Vision Council Opens 2027 NOW Awards to Global Eyewear Brands with Free Entry Deadline February 5
The Vision Council and RX have opened free submissions for the sixth annual 2027 NOW Awards, welcoming eyewear designers and brands worldwide. Entries close on February 5, 2027, with product samples required by February 10. Finalists will be announced in late February, and winners will be honored during the NOW Awards ceremony on March 11 at Vision Expo 2027, held March 10–13 at The Venetian Expo in Las Vegas. A judging panel chaired by Nico Roseillier will evaluate entries across categories including Best Optical, Sunglass, Direct-to-Consumer, Emerging Designer, Wearable Technology, and NOW Design. Every submitting brand is guaranteed at least one frame display in the NOW Showcase on the show floor.
- The Optical JournalVision Council Opens 2027 NOW Awards to Global Eyewear Brands
The Vision Council and RX have opened free submissions for the sixth annual 2027 NOW Awards, welcoming eyewear designers and brands worldwide. Entries close February 5, 2027, with product samples due by February 10. Finalists will be announced in late February, and winners honored on March 11 during the NOW Awards ceremony at Vision Expo 2027, held March 10–13 at The Venetian Expo in Las Vegas. Building on last year’s expansion beyond exhibitors, the competition is open to established houses, licensed collections, and independent designers. Each submitting brand guarantees at least one frame in the NOW Showcase. Judging panels represent design, retail, education, and fashion, chaired by Nico Roseillier. Award categories include Best Optical, Sunglass, Direct-to-Consumer, Emerging Designer, and Wearable Technology.
- Eyecare BusinessVision Council Opens 2027 NOW Awards to Global Eyewear Brands
The Vision Council is accepting submissions for the sixth annual 2027 NOW Awards, open to eyewear designers and brands worldwide regardless of exhibition status. Entry is free, with deadlines set for February 5, 2027, for digital submissions and February 10 for physical samples. A judging panel representing design, retail, education, and fashion sectors will evaluate entries, chaired by Nico Roseillier, with the full roster announced in January. The competition features ten categories, including Best Optical, Sunglass, Direct-to-Consumer, Emerging Designer, and Wearable Technology. Finalists will be revealed in late February, and winners recognized on March 11 at Vision Expo 2027 in Las Vegas. All submitting brands guarantee one frame display in the NOW Showcase, while finalists receive additional promotional recognition through Vision Expo channels.