MIDO 2027 Opens Visitor Registration and Accepts Award Entries for February Milan Show

Organisers opened visitor and press registration on 25 September for MIDO 2027, scheduled for 6–8 February at Fiera Milano Rho. On 1 October, applications began for the show’s awards. The CSE Award and CSE Corporate Award close on 8 January; the latter is restricted to exhibitors. The Best Store Award, open to optical retailers worldwide including Australia, closes on 31 December. The Sergio Cereda Eyewear Design Award entries close on 30 November via Optyx. New digital platform My Fair Plus offers Milan cultural bookings. Travel deals extend from North America and Latin America to Chinese cities Wenzhou, Shenzhen and Shanghai, with no Asia-Pacific packages mentioned.