MIDO Rebrands as Eyewearland Milano for 2027 Edition; Awards and Registration Open

1. 16:52
   FOCUS Augenoptik

   Mido Opens Applications for 2027 Awards in Sustainability and Retail Innovation

   Optical companies can now apply for the Mido Awards 2027, which recognize sustainability and retail concepts. The awards include the CSE Award for sustainable eyewear frames, sunglasses, and cases; the CSE Corporate Award for company-level sustainability strategies; and the Best Store Award for innovative optical shops in design and innovation categories. Application deadlines vary by category: December 31, 2026, for the Best Store Award, and January 8, 2027, for both CSE Awards. Winners will be announced during the Mido trade fair held February 6–8, 2027, in Milan.

1. 21:00
   Optical Prism

   MIDO Opens Applications for 2027 Awards Ahead of February Trade Show

   The organizers of the international eyewear trade show MIDO have opened applications for the 2027 edition of its awards. The program features three distinct categories: Best Store Award, CSE Award, and CSE Corporate Award, which recognize businesses and projects demonstrating creativity, innovation, and forward-looking visions in retail, sustainability, and storytelling. These awards are associated with MIDO 2027, scheduled to take place from February 6 to 8, 2027, at Fiera Milano in Rho. The event is described as a hub for business connections, new collections, and industry trends. The source confirms that applications are currently open but does not specify deadlines, eligibility criteria, or prize details.

1. 13:00
   eyebizz

   MIDO 2027 Opens Visitor Registration for February Event in Milan

   The MIDO eyewear trade fair has opened visitor registration for its 2027 edition, scheduled for February 6–8 at Fiera Milano Rho. President Lorraine Berton confirmed the event will feature new exhibitors alongside returning participants and innovative content on "The Vision Stage," which is set to host approximately 20 events in Hall 1. The fair continues to attract professionals from over 160 countries, covering the entire optical supply chain. New initiatives include dedicated areas for emerging talent ("Academy" and "Start Up") and a digital platform, "My Fair Plus – Beyond the Exhibition," allowing attendees to book cultural and gastronomic activities across Milan. Special travel packages are available for visitors from North America, Latin America, and Chinese cities including Wenzhou, Shenzhen, and Shanghai.

1. 21:29
   Ottica Italiana

   Mido Opens Applications for 2027 Best Store and CSE Sustainability Awards

   Mido has opened applications for its 2027 awards, including the Best Store Award, Cse Award – Certified sustainable eyewear, and Cse Corporate award. Optical centers worldwide may apply for the 12th Best Store Award by December 31, 2026, focusing on design and innovation in store experience. The 5th Cse Award, promoted with Anfao and Certottica, accepts entries until January 8, 2027, evaluating sustainable frames, sunglasses, and cases based on recycled materials and energy reduction. The 2nd Cse Corporate award, also closing January 8, 2027, targets exhibitors demonstrating integrated ESG strategies. Winners will be announced during the official ceremony at Fiera Milano Rho from February 6 to 8, 2027, with specific timing details to follow via digital channels.

1. 18:11
   eyebizz

   MIDO Opens Applications for 2027 Awards Across Sustainability and Retail Innovation

   MIDO has opened applications for its 2027 awards, recognizing optical industry innovation and sustainability. Entries for the fifth CSE Award (product sustainability) and second CSE Corporate Award (ESG strategy integration) are due by January 8, 2027. The twelfth Best Store Award, targeting global opticians for design and retail experience innovation, accepts submissions until December 31. Winners will be announced during the official ceremony at Fiera Milano Rho from February 6 to 8, 2027. Additionally, MIDO will host the Sergio Cereda Eyewear Design Award presentation; applications for this specific prize close on November 30 via optyx.com. Detailed requirements and forms are available on www.mido.com.

1. 21:00
   Optical Prism

   MIDO Opens Applications for 2027 Awards Across Sustainability and Retail Categories

   MIDO has opened applications for its 2027 awards, recognizing innovation and sustainability in the optical industry. Entries for the fifth CSE Award – Certified Sustainable Eyewear and the second CSE Corporate Award are accepted until January 8, 2027. The CSE Award evaluates eyewear frames, sunglasses, and cases using eco-friendly solutions, while the Corporate Award assesses ESG integration among exhibiting companies. Applications for the twelfth Best Store Award remain open until December 31, 2026, targeting global optical stores excelling in design and customer experience. Additionally, submissions for the Sergio Cereda Eyewear Design Award close on November 30, 2026. Winners will be announced during an official ceremony at Fiera Milano Rho from February 6 to 8, 2027.

1. 14:01
   EyeSmart

   MIDO 2027 Opens Visitor Registration and Accepts Award Entries for February Milan Show

   Organisers opened visitor and press registration on 25 September for MIDO 2027, scheduled for 6–8 February at Fiera Milano Rho. On 1 October, applications began for the show’s awards. The CSE Award and CSE Corporate Award close on 8 January; the latter is restricted to exhibitors. The Best Store Award, open to optical retailers worldwide including Australia, closes on 31 December. The Sergio Cereda Eyewear Design Award entries close on 30 November via Optyx. New digital platform My Fair Plus offers Milan cultural bookings. Travel deals extend from North America and Latin America to Chinese cities Wenzhou, Shenzhen and Shanghai, with no Asia-Pacific packages mentioned.

1. 18:21
   INVISION

   MIDO 2027 Visitor Registration Opens for February Event in Milan

   Registration is now open for visitors and journalists attending MIDO 2027, scheduled for February 6–8 at Fiera Milano Rho. President Lorraine Berton stated the edition will feature new developments and a strong international presence, with returning and new exhibitors confirmed. The event attracts professionals from over 160 countries, covering the entire eyewear supply chain. Key features include dedicated Academy and Start Up areas, and The Vision Stage in Pavilion 1, which will host approximately 20 events. A new digital platform, My Fair Plus – Beyond the Exhibition, allows attendees to book cultural activities in Milan. Special travel deals are arranged for visitors from the US, Canada, Latin America, and specific Chinese cities including Wenzhou, Shenzhen, and Shanghai.

2. 18:21
   INVISION

   MIDO Opens Applications for 2027 Optical Industry Awards

   MIDO has opened applications for the MIDO AWARDS 2027, recognizing innovation and sustainability in the optical industry. The CSE Award (5th edition) and CSE Corporate Award (2nd edition), promoted by MIDO with ANFAO and Certottica, accept entries until January 8, 2027. The Best Store Award (12th edition) remains open to global optical retailers until December 31. Additionally, applications for the Sergio Cereda Eyewear Design Award close on November 30. Winners will be announced during an official ceremony at Fiera Milano Rho from February 6 to 8, 2027. Regulations are available on mido.com.

1. 23:36
   DOZ Verlag

   Mido Awards 2027 Open Applications for Sustainability and Store Innovation Categories

   The application phase for the Mido Awards 2027 has begun, inviting eyewear companies and optical retailers to compete. Winners will be announced during the Mido trade fair held February 6–8, 2027, at Fiera Milano Rho. The CSE Award (fifth edition) and CSE Corporate Award (second edition), initiated by Mido, ANFAO, and Certottica, accept submissions until January 8, focusing on sustainable products and corporate ESG strategies respectively. The Best Store Award (twelfth edition), open to global optical shops, closes applications on December 31. Additionally, the Sergio Cereda Eyewear Design Award accepts entries until November 30.

2. 23:15
   Lunettes Originales

   MIDO Announces Rebrand to Eyewearland Milano for 2027 Edition

   Organizers of the international eyewear trade show MIDO announced that its February 6–8, 2027 edition at Fiera Milano Rho will adopt a new identity named Eyewearland Milano. This rebrand follows fifty-four previous editions and positions the event as a unified territory covering the entire optical supply chain, from raw materials to retail displays. The announcement references the 2026 edition's metrics, which attracted approximately 42,000 visitors from over 160 countries and around 1,200 exhibitors across eight exhibition spaces in seven halls. Key areas include the Fashion District, Lenses pole, Tech section, and FAiR East for Asian producers. The initiative also highlights sustainability efforts, including ISO 20121 certification since 2022, and design awards such as the Sergio Cereda Design Award for creators under thirty.

1. 20:20
   Vision Monday — Business

   Mido Opens Applications for 2027 Awards, Including Best Store Award for Independent Optical Retail

   Show organizers announced that applications are now open for the Mido Awards 2027 in Milan. The program features three categories: the CSE Award for Certified Sustainable Eyewear, the second edition of the CSE Corporate Award, and the 12th edition of the Best Store Award. The sustainability awards recognize companies for product innovation and corporate ESG integration, with application deadlines set for January 8, 2027. The Best Store Award, targeting independent optical retailers worldwide, evaluates design and innovation in customer experience, with submissions due by December 31, 2026. Winners will be revealed during an official ceremony at Mido, scheduled for February 6–8, 2027, at Fiera Milano Rho.

1. 22:14
   OptikNow

   MIDO Opens Applications for 2027 Awards Recognizing Innovation and Sustainability

   MIDO has opened applications for the MIDO AWARDS 2027, honoring excellence in innovation, sustainability, and industry leadership. Three programs are accepting submissions: the CSE Award – Certified Sustainable Eyewear (fifth edition) and the CSE Corporate Award (second edition), both with a January 8, 2027 deadline; and the Best Store Award (12th edition), closing December 31, 2026. The CSE awards evaluate eco-friendly product design and ESG integration, while the Best Store Award assesses retail experience through layout and digital communication. Winners will be announced at an official ceremony during MIDO 2027, held February 6–8, 2027, at Fiera Milano Rho. Additionally, applications for the Sergio Cereda Eyewear Design Award remain open until November 30.

2. 15:15
   MAFO

   Mido Opens Registration for 2027 Eyewear Exhibition in Milan

   Mido has opened registration for visitors and journalists attending its 2027 exhibition, scheduled for February 6–8 at Fiera Milano Rho. President Lorraine Berton stated the event will feature new developments and a strong international presence, with positive exhibitor responses including returning companies and new participants. The platform attracts professionals from over 160 countries, covering the entire eyewear supply chain. Key features include dedicated areas for emerging talent (Academy and Start Up) and The Vision Stage, which will host approximately 20 events in Pavilion 1. A new digital platform, My Fair Plus – Beyond the Exhibition, allows attendees to book cultural activities in Milan. Special travel deals are arranged for visitors from the United States, Canada, Latin America, and specific Chinese cities including Wenzhou, Shenzhen, and Shanghai.

3. 00:22
   Vision Monday — Business

   Mido Opens Applications for 2027 Optical Industry Awards

   Mido has opened applications for the Mido Awards 2027, an initiative recognizing companies, products and industry players in the optical sector. The awards specifically honor achievements in innovation, sustainability and the ability to interpret the evolution of the industry. Interested parties can access the official regulations and application forms through the Awards section of the Mido website. This announcement marks the start of the submission process for the upcoming cycle, distinct from any completed launch or award ceremony results.

1. 14:05
   The Optical Journal

   MIDO Opens Applications for 2027 Awards Across Sustainability, Retail and Design Categories

   MIDO has opened applications for the MIDO AWARDS 2027, recognizing innovation and sustainability in the optical industry. The CSE Award (5th edition) and CSE Corporate Award (2nd edition), promoted with ANFAO and Certottica, accept submissions until January 8, 2027; the latter is restricted to companies exhibiting at MIDO 2027. The Best Store Award (12th edition) remains open to global optical retailers until December 31. Additionally, applications for the Sergio Cereda Eyewear Design Award close on November 30. Winners will be announced during an official ceremony held at Fiera Milano Rho from February 6 to 8, 2027. Regulations and forms are available on www.mido.com.

1. 21:00
   Optical Prism

   MIDO AWARDS Applications Open

   Optical Prism Magazine announced that applications for the MIDO AWARDS are now open. The source provides no further details regarding eligibility criteria, submission deadlines, award categories, or geographic scope.

1. 12:15
   Vision Monday — Business

   Mido Opens Applications for 2027 Optical Industry Awards

   The Milan-based Mido trade show has opened applications for its 2027 awards, recognizing innovation and sustainability in the optical industry. Three main categories are accepting entries: the fifth edition of the CSE Award (Certified Sustainable Eyewear), which evaluates products like frames and sunglasses on recycled material use and energy reduction; the second edition of the CSE Corporate Award, focusing on company-wide ESG integration; and the 12th Best Store Award, assessing retail design and customer experience globally. Applications for the CSE awards close January 8, 2027, while Best Store submissions end December 31, 2026. Winners will be announced during an official ceremony at Fiera Milano Rho from February 6 to 8, 2027. Additionally, the Sergio Cereda Design Award ceremony will take place at the event, with applications open until November 30.

1. 17:55
   WMIDO

   MIDO Opens Applications for 2027 Awards Across Sustainability and Retail Categories

   MIDO has opened applications for its 2027 awards, recognizing innovation and sustainability in the optical industry. Entries for the fifth CSE Award – Certified Sustainable Eyewear and the second CSE Corporate Award are accepted until 8 January 2027. The CSE Award evaluates eyewear frames, sunglasses, and cases using eco-friendly solutions, while the Corporate Award assesses ESG integration by exhibiting companies. Applications for the 12th Best Store Award remain open until 31 December 2026, targeting global optical stores judged on design and innovation. Additionally, submissions for the Sergio Cereda Eyewear Design Award close on 30 November 2026. Winners will be announced during an official ceremony at MIDO, held from 6 to 8 February 2027 at Fiera Milano Rho.

1. 23:28
   Vision Monday — Business

   Mido 2027 Visitor Registration Opens for February Event in Milan

   Registration is now open for visitors and journalists attending Mido 2027, scheduled to take place February 6–8 at Fiera Milano Rho. The event, which has more than fifty years of history, is preparing for a new edition characterized by new developments and an increasingly strong international presence. Organizers reaffirm Mido's role as a leading platform for the entire eyewear industry.

1. 22:24
   OptikNow

   MIDO Opens Visitor Registration for 2027 Edition at Fiera Milano Rho

   MIDO has opened visitor registration for its 2027 edition, scheduled for February 6–8, 2027, at Fiera Milano Rho. Organizers describe the event as featuring continuous evolution, with returning exhibitors, new companies, and a strengthened international presence across the eyewear sector. The show continues to attract professionals from over 160 countries, including manufacturers, opticians, and buyers. Key features include dedicated spaces for Academy and Start Up, and The Vision Stage in Pavilion 1, which will host approximately 20 events over three days. For 2027, MIDO is expanding the visitor experience through My Fair Plus, a digital platform by Fondazione Fiera Milano allowing bookings for cultural activities throughout Milano. Special travel arrangements are organized for visitors from the United States, Canada, Latin America, Wenzhou, Shenzhen, and Shanghai.

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