William Morris London Announces 30th Anniversary Eyewear Collection Featuring 'Royal' Frame

William Morris London announced a new eyewear collection to mark its 30th anniversary, centered on the exclusive "Royal" frame. Designed by George Clarke, the Royal is a modern aviator-style model made from high-quality acetate, available in black, crystal, blue, and red. The design draws inspiration from the iconic colors and geometric patterns of London Underground seat covers. The brand describes the collection as combining heritage with contemporary aesthetics under the motto "Three Decades. One Vision." The line will premiere at Silmo Paris 2026. William Morris London operates under the Design Eyewear Group, which has developed brands for the international optical trade for over 50 years.