Published through 2026-11-02 23:51 UTC · Automated cloud publishing.
William Morris Marks 30th Anniversary with 'Royal' Frame and 'London in Motion' Collection
Understand the event
British frame manufacturer William Morris has announced two distinct eyewear developments on October 9, 2026, as reported by Sublime Eyewear. The first is a new collection comprising five models—three prescription frames and two sunglasses—unified under the theme "London in motion." These designs aim to capture the dynamic architectural and cultural contrasts between East and West London, reflecting the brand's aesthetic through regional inspirations within the capital city. Concurrently, William Morris unveiled a separate initiative marking its 30th anniversary. This milestone collection centers on an exclusive model named the "Royal," designed by George Clarke. Described as a modern aviator-style frame constructed from high-quality materials, the "Royal" represents a specific commemorative release distinct from the broader thematic line. While both announcements occurred on the same date, they highlight different strategic focuses: one emphasizing geographical stylistic contrasts across London, and the other celebrating three decades of operation with a singular, designer-led product. No conflicting reports regarding these simultaneous launches have been noted in the provided data.
AI-generated from reporting · updated 20 days ago
Developments
- 10-9 22:55 · 1 reportsWilliam Morris launches new eyewear modelsSublime Eyewear：William Morris launches five eyewear models inspired by London
- 10-9 22:55 · 1 reportsWilliam Morris London unveils 30th anniversary eyewear colleSublime Eyewear：William Morris London Announces 30th Anniversary Eyewear Collection Featuring 'Royal' Frame
Reporting timeline
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- Sublime EyewearWilliam Morris launches five eyewear models inspired by London
British frame manufacturer William Morris has released three new prescription frames and two sunglasses under the "London in motion" theme, designed to reflect the architectural and cultural contrasts between East and West London. The prescription collection includes two acetate frames: Ascot 1, featuring a diamond cutaway pattern, and Bank 1, which adopts a narrow, angular shape inspired by Barbican design. These are joined by Wharf 2, a metal frame available in three colors with stepped details, drawing inspiration from Canary Wharf. The sunglasses comprise Savoy 1S, a double-bridge metal frame offered in both slim and square variations, and Ritz 1S, a narrow acetate frame for men with a bold rim. Each model corresponds to a specific London location.
- Sublime EyewearWilliam Morris London Announces 30th Anniversary Eyewear Collection Featuring 'Royal' Frame
William Morris London announced a new eyewear collection to mark its 30th anniversary, centered on the exclusive "Royal" frame. Designed by George Clarke, the Royal is a modern aviator-style model made from high-quality acetate, available in black, crystal, blue, and red. The design draws inspiration from the iconic colors and geometric patterns of London Underground seat covers. The brand describes the collection as combining heritage with contemporary aesthetics under the motto "Three Decades. One Vision." The line will premiere at Silmo Paris 2026. William Morris London operates under the Design Eyewear Group, which has developed brands for the international optical trade for over 50 years.