Mido Opens Registration for 2027 Eyewear Exhibition in Milan

Mido has opened registration for visitors and journalists attending its 2027 exhibition, scheduled for February 6–8 at Fiera Milano Rho. President Lorraine Berton stated the event will feature new developments and a strong international presence, with positive exhibitor responses including returning companies and new participants. The platform attracts professionals from over 160 countries, covering the entire eyewear supply chain. Key features include dedicated areas for emerging talent (Academy and Start Up) and The Vision Stage, which will host approximately 20 events in Pavilion 1. A new digital platform, My Fair Plus – Beyond the Exhibition, allows attendees to book cultural activities in Milan. Special travel deals are arranged for visitors from the United States, Canada, Latin America, and specific Chinese cities including Wenzhou, Shenzhen, and Shanghai.