Mister Spex Reports Over 30% Like-For-Like Sales Growth in German Stores During Black Friday 2024

Mister Spex achieved over 30% like-for-like sales growth in its German stores during the Black Friday 2024 campaign compared to 2023, generating approximately €10 million in net revenue. The performance was driven by increased foot traffic and targeted marketing, highlighting the role of brick-and-mortar locations within its omnichannel strategy. Prescription glasses sales rose by 7%, led by an 11% increase in own-brand products, while eye exams grew by 11% to over 7,500. The company processed more than 110,000 orders with delivery times reduced by about 1.5 days. Management attributes the success to the SpexFocus transformation program and effective execution of omnichannel initiatives.