Published through 2026-11-02 20:20 UTC · Automated cloud publishing.
Mister Spex Reports Over 30% Like-For-Like Sales Growth in German Stores During Black Friday 2024
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In a report dated October 9, 2026, Mister Spex announced that its German stores achieved over 30% like-for-like sales growth during the Black Friday 2024 campaign compared to the same period in 2023. The eyewear retailer generated approximately €10 million in net revenue from this performance. According to the company's direct statement, this significant increase was driven by specific factors, though the provided text cuts off before detailing the exact drivers of the growth. This announcement highlights strong retail performance for Mister Spex in the German market during the major holiday shopping event, marking a substantial year-over-year improvement in comparable store sales.
AI-generated from reporting · updated 23 days ago
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- Mister SpexMister Spex Reports Over 30% Like-For-Like Sales Growth in German Stores During Black Friday 2024
Mister Spex achieved over 30% like-for-like sales growth in its German stores during the Black Friday 2024 campaign compared to 2023, generating approximately €10 million in net revenue. The performance was driven by increased foot traffic and targeted marketing, highlighting the role of brick-and-mortar locations within its omnichannel strategy. Prescription glasses sales rose by 7%, led by an 11% increase in own-brand products, while eye exams grew by 11% to over 7,500. The company processed more than 110,000 orders with delivery times reduced by about 1.5 days. Management attributes the success to the SpexFocus transformation program and effective execution of omnichannel initiatives.